William Rothbard is a nationally recognized lawyer with over 35 years of experience as an Ad Law attorney and Former Senior Official at the Federal Trade Commission. With his deep knowledge of advertising and marketing law, and decades of experience in counseling and representing online and direct response advertisers in federal and state law enforcement proceedings, Rothbard ranks among the very top attorneys in the field of FTC advertising law.
Following his graduation from University of California’s Hastings College of the Law in 1976, Rothbard was recruited by the FTC, where he served as an Advertising Attorney and eventually Attorney Advisor to the Chairman during his seven-year tenure. While there, he amassed a sea of knowledge about the ins and outs of advertising law in action, as well as the fine points (and fine print) of the statutes and regulations enforced by the FTC. Following the FTC, he joined the Los Angeles law firm of Irell and Manella, where he further specialized in Advertising, Antitrust, , and Complex Business Litigationand later served as Senior Counsel to the United States Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights. In the 1990,s he founded the Law Offices of William I. Rothbard in Los Angeles, where he specializes in Advertising and Marketing Law, with a particular focus on federal (FTC) and state regulations in the Direct Response and Online Advertising industries. In the 20-plus year existence of the firm, Rothbard has counseled literally hundreds of advertisers and marketers on their legal compliance obligations and served as defense counsel in dozens of FTC and state Attorney General false advertising cases.
Bill Rothbard has served as the Editor of Competition, an antitrust and trade regulation journal published by the California State Bar, Antitrust and Trade Regulation Section. He writes and speaks often on advertising and marketing law topics. He is a regular speaker at advertising industry conferences, a regular contributor to the Direct Response Marketing Alliance (DRMA) newsletter, and is the author of FTCAdLaw Alert, a Federal Trade Commission blog published at www.FTCAdLaw.com. Past articles include “Freezing Speech: Chilling Effects of FTC Enforcement on Advertisers” (Response Magazine, February 1, 2006), and “FTC Discriminates Against Little Guys In Enforcement Cases” (Los Angeles Daily Journal, September 28, 2005).
Rothbard has been a member of the California State Bar’s Antitrust and Trade Regulation Law Section, and served on its Executive Committee from 1995-98. He has been a member of the Los Angeles County Bar Association’s Antitrust and Trade Regulation Section, and served on its Executive Committee from 1989-2002.